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Marvel Entertainment and SOMOS Community Care are promoting COVID-19 vaccinations with a new campaign featuring an Avengers comic book.
SOMOS Community Care and Marvel Entertainment are partnering for a back-to-school campaign featuring the Avengers promoting coronavirus (COVID-19) vaccinations.
The union of Earth’s Mightiest Heroes and Black, Latino and Asian primary care physicians will look to educate the public on vaccinations while also expanding outreach in New York City. The campaign will run through Hispanic Heritage Month and see the release of a limited edition Avengers: We Are Resilient comic book by writer Henry Barajas, artist Craig Rousseau and colorist Chris Sotomayor, posters and in-person events. SOMOS will also distribute 20,000 comic books, 20,000 lithographs and release a “video comic” telling the story of the Avengers, frontline healthcare workers and a Latino family as they assemble to inspire vaccine confidence while sharing vaccine information.
“This road to recovery runs through the immigrant communities of color that have been hit hardest by this pandemic and left behind in a vaccine roll-out marked by inequity and misinformation campaigns. Being able to unite Marvel Entertainment with the trusted voices from the community doctors of SOMOS Community Care in a public education campaign designed to drive awareness is a really big deal,” said Henry. R Muñoz, III, Co-founder of SOMOS US and owner of Funny Or Die. “This campaign symbolizes where art meets purpose and shows that people nationwide can come together and build community, and look together to the future,” said Henry. R Muñoz, III, Co-founder of SOMOS US and owner of Funny Or Die.
“Marvel has always told stories to entertain, inspire, and reflect the world around us. As many communities continue to grapple with the effects of COVID-19, it was important to us to help promote vaccine awareness and confidence in New York City,” said Dan Buckley, President of Marvel Entertainment. “We are thrilled to collaborate with SOMOS Community Care for this new comic book and campaign to continue to educate and encourage our communities during these trying times.”
“This pandemic has made clear that super heroes aren’t just in comic books, some wear white lab coats and stethoscopes and put the shots in arms we need to keep our communities safe and healthy during a pandemic that has raged on for nearly two years now,” said Dr. Ramon Tallaj, Chairman and Founder of SOMOS Community Care. “In the same way our doctors are trusted by the families we have treated for generations, Marvel is embedded in American households and culture – offering community through cultural icons and intergenerational heroes. I am so grateful to my friend and partner Henry Muñoz for uniting Team SOMOS and The Avengers in this mission for the health of our communities.”
The special edition comic, standalone posters and “video comic” can be viewed at somosvaccinations.com.
Source: Marvel
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