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Nintendo Enlists Japanese Idol Group King & Prince To Promote Mario Party Superstars

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King & Prince
Image: Nintendo

With Mario Party Superstars launching in just a couple of weeks’ time, Nintendo has teamed up with J-pop group King & Prince for a new marketing campaign.

Following in the footsteps of Nintendo’s recent campaign with K-pop group TWICE, who starred in commercials that advertised the Nintendo Switch and a variety of games, this latest effort features members of King & Prince enjoying a good game or two of Mario Party in different settings.

The group take part in a number of minigames and, in the second clip, even have some cracking Mario character hats at hand. Check them out:

Mario Party Superstars launches on Switch on 29th October. If you’re wanting to grab a copy in time for release, pre-order options are now available.



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