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NPD Group announced on Monday that private equity firm Hellman & Friedman has entered into an exclusive agreement to acquire the market information company NPD Group. Following completion of the notification and consultation process with NPD’s employee-works council, Hellman & Friedman and NPD are expected to enter into a definitive sale agreement, and the transaction is expected to close by the end of 2021.
NPD executive chairman Tod Johnson and CEO Karyn Schoenbart will retain a minority stake and continue to serve on the board of directors.
NPD provides market and sales data and analytics to clients based on retail, distributor, and consumer tracking.
Media news website ICv2 has an arrangement with NPD BookScan to provide sales information on the graphic novel business.
The BookScan rankings collect data sales from more than 16,000 locations including Barnes & Noble and other book chains, independent bookshops, and online purchases — but not sales at comic book stores, Walmart.com, and some other venues. The rankings cover about 85% of the U.S. trade print book market.
Sources: NPD, ICv2 (Milton Griepp)
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