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Hawkeye, The Book of Boba Fett and other Disney+ series have taken over the vacant ESPN Zone storefront at Disneyland.
Disney’s Marvel superhero and Star Wars franchises have already become a large part of the entertainment conglomerate, but now they’ve also found a home on one of the company’s vacant properties.
The facade of Disneyland’s shuttered ESPN Zone sports themed restaurant is now adorned with the likenesses of characters from Disney+’s Star Wars: The Bad Batch, WandaVision’s Wanda Maximoff and bounty hunter Boba Fett, in an advertisement for Disney+’s upcoming Star Wars: The Book of Boba Fett. The storefront also showcases a poster for the streaming service’s upcoming Hawkeye series.
“We’ve stopped in at #Disneyland Resort,” reports Twitter account @ParksAndCons, “Where Lucky the Pizza Dog, Wanda, & Omega join a host of new #DisneyPlusDay additions to the old ESPN Zone.” Lucky the Pizza Dog is the pet of Clint Barton and Kate Bishop, the starring characters in Hawkeye, and is also featured in the series. Omega is the young clone who joins up with Clone Force 99, aka The Bad Batch, in opposing the forces of the newly formed Galactic Empire. The building housing the former restaurant now essentially serves as a promotion for the company’s streaming service within its own theme park.
The storefront also bears promotional images for Disney’s animation studio Pixar and partner National Geographic, whose programming is also available on Disney+.
ESPN Zone was a chain of several sports themed bars and restaurants throughout the U.S., opening its first location in Baltimore in 1998. Each location eventually closed, with the Disneyland site being the last to shut down in 2018. The location has not been reopened as a new restaurant, according to @ParksAndCons, citing its internal usage by Disney for “sales, training rooms etc.” Sports network ESPN and its companion streaming service ESPN+ are both owned by Disney.
Hawkeye, starring Jeremy Renner and Hailee Steinfeld, is a six-episode series loosely based on Matt Fraction and David Aja’s comic series of the same name, first launched in 2012. The first two episodes premiere Nov. 24 on Disney+. The series focuses on Clint and Kate running afoul of the crime gang known as the Tracksuit Mafia.
Once Hawkeye concludes, Disney+ will follow up with The Mandalorian spinoff The Book of Boba Fett, starring Temuera Morrison and Ming-Na Wen, premiering on Dec. 29. The series will feature the bounty hunter’s dealings after taking over underworld business operations once controlled by crime lord Jabba the Hutt.
Star Wars: The Bad Batch and WandaVision are currently streaming on the service.
Source: Twitter
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