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A study of Google analytics reveals Harley Quinn and Spider-Man are far and away the most popular Halloween Costumes of 2021 so far.
As we approach the Halloween season, a study has revealed the most popular kind of costumes are superhero outfits, with Harley Quinn and Spider-Man topping the list by a considerable margin.
Fashion retailer Nasty Gal tracked Google search volumes to see which costumes were the most sought-after in 2021. The results saw the Web-Slinger and the Clown Princess of Crime topping the list, with 90,500 searches each. “Dressing up as your favorite superhero has always been a popular choice for Halloween lovers,” the study said. “But this year, a number of Marvel and DC Films releases have caused a spike in interest in specific superhero costumes this Halloween.”
The study also revealed that superhero costumes have become particularly popular among female cosplayers. “The release of female-led superhero films such as Suicide Squad, Wonder Woman and Black Widow has made fans eager to get hold of Margot Robbie’s, Gal Gadot’s and Scarlett Johansson’s signature superhero looks.” Other popular characters include Batman, the Joker, Harry Potter, Princess Leia and Jessica Rabbit.
The full results of Nasty Gal’s study are as follows:
1. Harley Quinn (90,500 searches per month)
2. Spider-Man (90,500 searches per month)
3. Witch (60,500)
4. Cat (49,500)
5. Wonder Woman (49,500)
6. Joker (49,500)
7. Harry Potter (49,500)
8. Vampire (40,500)
9. Batman (40,500)
10. Playboy Bunny (33,100)
11. Black Widow (33,100)
12. Devil (33,100)
13. Superhero (27,100)
14. Mermaid (27,100)
15. Bunny (27,100)
16. Princess Leia (22,200)
17. Zombie (22,200)
18. Ghost (22,200)
19. Jessica Rabbit (18,100)
20. Nurse (18,100)
Source: Nasty Gal
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