Groan: JJ Abrams to Produce a Live Action Hot Wheels Movie

J.J. Abrams’ Bad Robot will produce a live-action Hot Wheels film in the works at Mattel Films and Warner Bros. Pictures, the companies announced today.

Hot Wheels is Mattel’s 54-year-old brand of toy cars, which is billed as the world’s leading vehicle franchise, representing and uniting all segments of car culture. The upcoming feature based on the beloved IP is described as a high-throttle actioner, which will showcase some of the world’s hottest and sleekest cars, monster trucks and motorcycles, Deadline reports.

Hot Wheels is the No. 1 selling toy in the world, according to The NPD Group/Retail Tracking Service, with over 8 billion vehicles sold. The brand also has proved its influence in automotive and pop culture over the years via collaborations with global leaders in automotive, streetwear, fashion, luxury, entertainment, gaming, action sports and motorsports. Vice President Kevin McKeon and Creative Executive Andrew Scannell will lead the film project for Mattel Films, with VP Production Peter Dodd serving as lead exec for Warner Bros. Pictures. President of Motion Pictures Hannah Minghella will oversee for Bad Robot, alongside Jon Cohen.

Mattel Films has also partnered with Warner Bros. Pictures on Greta Gerwig’s upcoming film, Barbie, which is in production and targeted for theatrical release in 2023. Margot Robbie stars in the pic penned by Gerwig and Noah Baumbach and is producing it under her LuckyChap Entertainment banner.