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Amazon Prime held a “Lord of the Rings: Rings of Power ‘Superfan’ Roundtable,” but the video was quickly ratioed and mocked online, so they switched the content to ‘unlisted’ status so it wouldn’t turn up in searches.
If you made it through that video of handpicked “fans” who don’t repeatedly prove they care more about themselves, and their identity politics and ideologies than about J.R.R. Tolkien’s masterpiece, then you’re made of sterner stuff than me. That video of “influencers” was over the top cringe. No analysis, no breakdowns or deep dives. They literally discuss bits of the trailer, and talk about their sexual preferences. The saving grace is that if you have the handy “dislikes” plug-in on your browser, you can see that most people agree with me. Just look at those downvote numbers.
But as cringy as that video was, it actually gets even worse. It turns out that Amazon’s “super fan” video for The Rings of Power revealed something even more embarrassing than initially thought, because not everything was as it seemed. A bonafide super-fan of Lord of the Rings, YouTube user Disparu, not only ripped apart the above “superfans” trailer took what he calls a trip down the “rabbit hole,” and discovered there are multiple versions of this trailer, customized by language and regions.
He found several of these “Tolkien Superfans” videos, from that unlisted UK video, as well as German, Italian, Spanish, and other versions and he breaks them down, proving that every one of the videos share similarities to each other. In other words, there is nothing organic or “unique” about these carefully crafted and scripted hype videos.
Amazon would not have switched their videos to UNLISTED if the fanbase hadn’t overwhelmingly expressed their displeasure with these superfan videos. After the massive disappointment But what are your thoughts on these new ones, and how comparable are the video shorts? Is it scripted, directed, or simply excellent editing?
Related: Failing Faster: Amazon’s New Lord of the Rings Show
Is the reason these sorts of projects turn out so awful, or go woke, is because the people behind them have no vision or imagination? Amazon’s Rings of Power series is dead on arrival. No wonder the owners of the IP want to sell it off.
Amazon says new series will not feature gratuitous sex and violence, although the 11 and 12-year-olds at the bottom end of its target audience sometimes ‘might have to pull the blanket up over their eyes if it’s a little too scary’. But for many, Amazon itself is a dark empire worthy of a fantasy story. They definitely have the money to have been able to have done Tolkien proud, but clearly it’s going to be a disaster.
I am convinced that David Stewart is right about Amazon’s ‘Rings of Power’ in that it exists only to spite Tolkien and his true fans. What a shame.
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