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Disney CEO Bob Chapek discusses the possibility of incorporating ads into Disney+ in the wake of Hulu’s successful advertising strategy.
Will Disney+ ever make use of advertisements? There is a possibility.
As reported by What’s On Disney Plus, Disney’s CEO Bob Chapek was recently asked about Hulu’s advertising strategy at the Goldman Sachs 30th Annual Communacopia Conference. During his response, he mentioned the potential introduction of ads to the company’s namesake streaming service.
“I think what’s driving [Hulu’s strategy] is that combination of great content that draws a lot of eyeballs and draws a lot of interest and a lot of viewership,” he explained. “But at the same time, really sophisticated modeling and technology that we have that enables our advertisers to target exactly who they want, when they want and how they want. Now, in terms of this extendibility to our other platforms, I think it’s important to realize the different target audiences of the platforms.”
Chapek continued, “And for example, Disney+ has a lot of kids that watch it, and the taste for us to consider advertising on something like Disney+ would be completely different than it might be on a Hulu. So then again, you take that individual, no one size fits all type approach that we are looking at across the world. And you say where do we have that opportunity? Where do we not have that opportunity? And then how does that change over time as we look at combining things or keeping things separate à la carte?”
“And so all this is malleable,” he concluded. “Again, it’s soft clay right now. And we are very pleased with what we are seeing with addressable advertising on Hulu.”
While Chapek’s answer suggests a desire to optimize Disney+ in terms of profitable advertising among the leadership of the multinational mass media and entertainment conglomerate, any changes appear unlikely to happen in the near future. The CEO reiterated being “really happy” with the service’s current model, but added, “but that doesn’t say that in the future, we might not look at different opportunities for an increased level of addressable advertising across our platforms.”
While the incorporation of ads into Disney+’s model isn’t yet a reality, the streaming service is working to expand its reach and profitability by bringing in more customers and releasing new content. Recent announcements revealed that Disney+ will be available in South Korea, Hong Kong and Taiwan starting in November, and the first-ever Disney+ Day will be held on Nov. 12. The event will include a never-before-seen special that celebrates the Marvel Cinematic Universe and other surprises for subscribers.
Source: What’s On Disney Plus
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