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What the hell, Crunchyroll? This billion-dollar anime giant, once hailed as the go-to for all things anime, is now jumping on the TikTok brain rot bandwagon, fully embracing the shallow, mind-numbing trend of shrinking attention spans. According to CBR, their latest stunt involves catering to a generation they think can’t handle more than a few minutes of content at a time. Yeah, that’s right—Crunchyroll wants to produce shorter anime because apparently, it’s too hard for today’s youth to watch anything that lasts longer than 4 minutes. Are you kidding me?
Instead of tackling the REAL problem—the fact that younger generations are losing the ability to focus and appreciate in-depth storytelling—Crunchyroll is all too happy to cash in on the decay. They aren’t interested in saving anime. They just want more views, more clicks, and more money by pushing out whatever shallow garbage they think will appeal to TikTok-addicted teens.
Meanwhile, indie creators—who don’t have even a fraction of Crunchyroll’s resources—are out here crafting FULL-LENGTH stories with heart and depth. These indie teams, often working with tight budgets and limited staff, are producing real content that respects the art form. But Crunchyroll? A company raking in billions, they want to do the absolute bare minimum because catering to brain-dead, dopamine-chasing trends is easier and more profitable.
Crunchyroll’s COO Gita Rebbapragada and President Rahul Purini, in a interview with Nikkei Xtrend, actually said that “most anime are 21-24 minutes long” and that younger viewers are “used to watching short 2-4 minute videos.” You know what? Who cares? That’s not anime’s fault—that’s TikTok’s fault for pushing this brain rot. Instead of standing up for the art form, instead of teaching younger viewers to value long-form, meaningful content, Crunchyroll wants to water it down into bite-sized, throwaway content.
What’s their excuse? With billions of dollars in the bank, they could easily invest in making even better, more creative long-form series. They could push boundaries, introduce new audiences to why anime has such a global appeal in the first place. Instead, they’re choosing the lazy route, feeding into the exact short-term attention span crisis that’s ruining TV, anime, and entertainment as a whole.
Indie creators don’t have billion-dollar backers, yet they manage to deliver engaging, full-length stories with heart, depth, and passion. Crunchyroll has the money, the talent, and the platform, but instead of investing in the future of anime, they’re shoveling out cheap, short-form content designed to rack up clicks. Why? Because it’s easier and faster—and they think the TikTok generation won’t care.
Get your act together, Crunchyroll. You’re not some underdog indie studio scraping by on Kickstarter—you’re a billion-dollar company with the power to shape the future of anime. Stop pandering to brain rot, stop feeding into TikTok’s shallow attention spans, and start caring about the art form you claim to represent. Because right now, all you’re doing is making it worse for everyone—fans, creators, and the future of anime itself. Who knows what the future holds but I hope they decide to cancel this plan.
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