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Netflix reveals plans to be more transparent about its streaming data by publishing weekly top 10 lists centered on both films and series.
Netflix recently announced it will aim to be more transparent with its streaming data by publishing weekly top 10 lists on the platform.
“This is an important step forward for Netflix, the creators we work with and our members,” Pablo Perez De Rosso, VP of content strategy, planning & analysis at Netflix, wrote in a blog post shared by Deadline. “People want to understand what success means in a streaming world, and these lists offer the clearest answer to that question in our industry.”
Per the announcement, the top 10 lists will span films and series and will include both English- and non-English language content currently streaming on Netflix. The streaming service also confirmed the lists will reflect total viewing time, rather than the company’s previous metric of allowing at least two minutes of watch time to count as a view.
“Figuring out how best to measure success in streaming is hard, and there’s no one perfect metric,” Perez De Rosso further explained. “Traditional measures like box office or share of audience (which was designed to help advertisers understand success on linear TV) aren’t relevant to most streamers, including Netflix.”
Perez De Rosso added that measuring total hours of viewing is a “[stronger] indicator of a title’s popularity” and “mirrors the way third parties measure popularity, encompasses rewatch (a strong sign of member joy) and can be consistently measured across different companies.”
Netflix first announced it would be changing how it measured viewer engagement in September, in the wake of Squid Game‘s global success. “We think engagement as measured by hours viewed is a slightly better indicator of the overall success of our titles and member satisfaction,” the platform explained in a shareholder letter. “It also matches how outside services measure TV viewing and gives proper credit to rewatching.”
In the meantime, Squid Game is on track to set even more records, with creator Hwang Dong-hyuk recently confirming the Netflix series is getting a second season. “So, there’s been so much pressure, so much demand, and so much love for a second season. So I almost feel like you leave us no choice,” Dong-hyuk said in a video interview posted online in early November. “But, I will say there will indeed be a second season. It’s in my head right now. I’m in the planning process currently. But I do think it’s too early to say when and how that’s going to happen.”
Source: Deadline
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