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Let’s break down just how outrageous this is: Mattel—a billion-dollar, supposedly family-friendly brand—has managed to slap an explicit link on a Wicked doll for kids. And they call this an “error”? And where does it lead? Straight to an adult site. How does a mistake like this even happen?
These Wicked dolls, made in collaboration with Universal Pictures for the upcoming movie, were meant to bring some magic into fans’ lives—not this horror show. Instead of linking to the official site, “WickedMovie.com,” the printed link leads somewhere far from kid-friendly. This isn’t just a slip-up; this is a complete oversight at every level. And what does Mattel say? “We regret this unfortunate error.” Regret? Really? Is that all a major corporation has to say when they direct kids to explicit content?
Tarnishing Mattel, Wicked, and Parents’ Trust
How do you expect parents to trust a brand that can’t even proofread a URL on a kids’ toy? It’s not just Mattel’s image that’s on the line—this harms the Wicked brand, turning a movie release that should be magical into a PR nightmare. This goes beyond carelessness. It’s an epic failure that damages both brands and throws parents into an absolute frenzy.
A Stunt or Sheer Negligence?
Are we supposed to believe this was just an “innocent” mistake? Or is this some twisted PR scheme to get people talking? Mattel says it’s an error, but with a mishap of this magnitude, it’s hard to believe this wasn’t a calculated move or complete negligence. Either way, it’s a disgrace that a brand trusted by families would be so careless with something this important.
In a half-hearted apology, Mattel advises parents to “discard the packaging or obscure the link.” Really? That’s it? A company of this size should have had stringent quality checks to prevent a blunder of this scale. What’s clear is that Mattel, in one colossal move, has broken trust with parents everywhere. A brand this big should do better than a flimsy apology.
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